Wednesday, April 27, 2011

A Performance

This Airtel Street Dancer 3G  advertisement doing the rounds, there is something very attractive about the adv.

Probably many things. i like the location, because i like cities which are pedestrian friendly and have a lot of pedestrian traffic. the styling of the people looks like a place where the street fashion quotient is very high, say, Paris, Milan or NYC. and this adv has primarily winter fashion. i LOVE that, probably because it hides the flaws in my body ;)

Then i like cities which are friendly to street-performers, as this dancer is. there is such abundance of talent in these street performers, it is amazing. they perform with such a sense of abandon, perhaps one in a hundred passerby will stop and really notice them, there are no tickets to be bought for the performance, and no fixed income from their daily gig, people are allowed to pay as they please.

I like the way the guy acknowledges the appreciating glance of the girl. he doesn't stop to thank, nor does he ignore it. he just touches the tip of his hat, as a part of his gig. subtle.

Then, the finishing touch of the adv, where he looks for her in the crowd, follows her, she extends her hand, he touches it and continues his dance. i cannot put my finger on why i like this part so much. just that i like it.

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